I'm inspired by emotions that take over me when I realize the potential of an idea; how much impact it can have when presented and an interesting and effective manner. I always strive to have a conceptual angle to each of my works because it makes them that much more interesting.
My B.F.A. at Concordia University in Design and Computation Arts and my D.E.C. at Vanier College in Document Design and Multimedia Technology is the base that set my practice and understanding graphic and web design.
Marise Petite and Marise, founded in 1978, operate specialized women's clothing boutiques located in 26 locations in the provinces of Quebec and Nova Scotia. The chain provides one stop shopping in a boutique style environment and pride Themselves on courteous and personalized service combined with a comprehensive collection of women's ready to wear fashion at moderate to better price points.
Designer's task: Create website for a fashion company that would reflect it's boutique style enviroment, that should showcase its understand of high style, and that would position them shoulder to shoulder with other competitors on the Quebec market.
The Flash based interactive website explores the theme of mirrors in fictional literature and folklore. Using Actionscript 3.0, a 3D illusion interface is created, which gives to the piece a feeling of being in a museum. The color theme brings out the element of mystery and the macabre in parallel with unifying the components.
I have worked on a wide range of banner ads. This selection reperesents various promotional and retargetting banner campaings I have done in the past few months for Beyond the Rack.
I have periodically worked on e-mail marketing campaings. Some of exampels provided involved creating an e-mail newsletter from zero: coming up with the concept, finding the right selection of product for a photoshoot, working side by side with the photographer on the composition and feel, retouching the photo, putting together a design in the software, and finally finishing up with HTML version of the newsletter.
Hearst Digital Media (Cosmopolitain, Esquire, House Beautiful, The Oprah Magazine, and more), Luxury Link, Olive Dedicated Media are some of the partners that served the following campaigns.
Blog illustrations involved creating a graphic that would portray the copywritters' ideas and showcase selected products featured at Beyond the Rack on a selected day. The following illustrations are for blog posts that were done starting January 2011. The entiries involve interviews of famours fashion world personalities and special event announcements.
StyleArt Agency is a full-service event planning and design production company known for event planning and interior designs for clients located in Miami, Ottawa, Montreal and the Caribbean.
Designer's task: Create a simple but elegant website that would represent the philosophy of Style Art Agency, and provide an overview of their services.
This interactive piece, done in collaboration with Kerri Kenny, focuses on examining the conceptual metaphor of a digital persona. Everyday objects and fashion items are used to mimic the virtual characteristics of the constantly varying online personality. The internet is shown as the real world with multiple layers, because in person we also wear masks just as much.
A Flash based website for a teeth whitening business that hopes to reflect the freshness and sense of well being that comes with a brighter smile. The playfulness and simplicity of the design speaks of the accessibly and ease with which the procedure of whitening your teeth can be done today.
Oxide, a Montreal based international fashion distributor specializes in casual wear for men. Affordable while being trendy in the same time Oxide's clothing situates itself Oxide's its geometrical website, reflecting a masculine approach to fashion.
A series of 7 greeting cards that come together to create a united composition. The hand drawn typography, the richness of colour and the playful illustration add to the warmth and positive energy that comes with a greeting card.
A Beautiful hand drawn, hand pulled, hand packed limited edition screenprint.
Printed on Somerset 300g/m2 Soft White, numbered, signed and embossed. Available from our friends at P.HK and Fusshop.
http://www.producthk.com
'Misty'. Size 87 x 60cm.
Hand printed on 100% recycled 200gsm natural paper with addition of a spot UV gloss.
Signed and numbered.
http://www.producthk.com